Abstract: Named Entity Recognition (NER) state-of-the-art methods requires high-quality labeled datasets. Issues such as scarcity of labeled data, under-representation of entities, and privacy concerns with using sensitive data for training, can be significant barriers. Generating synthetic data to train models is a promising solution to mitigate these problems. We propose ECG-QALM, a contextual question and answering approach using pre-trained language models to synthetically generate entity-controlled text. Generated text is then used to augment small labeled datasets for downstream NER tasks. We evaluate our method on two publicly available datasets. We find ECG-QALM is capable of producing full text samples with desired entities appearing in a controllable way, while retaining sentence coherence closest to the real world data. Evaluations on NER tasks show significant improvements (75\% - 140\%) in low-labeled data regimes.