Knowledge of cultural moral norms in large language models

Aida Ramezani, Yang Xu

Main: Computational Social Science and Cultural Analytics Main-poster Paper

Poster Session 7: Computational Social Science and Cultural Analytics (Poster)
Conference Room: Frontenac Ballroom and Queen's Quay
Conference Time: July 12, 11:00-12:30 (EDT) (America/Toronto)
Global Time: July 12, Poster Session 7 (15:00-16:30 UTC)
Keywords: language/cultural bias analysis
TLDR: Moral norms vary across cultures. A recent line of work suggests that English large language models contain human-like moral biases, but these studies typically do not examine moral variation in a diverse cultural setting. We investigate the extent to which monolingual English language models contai...
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Abstract: Moral norms vary across cultures. A recent line of work suggests that English large language models contain human-like moral biases, but these studies typically do not examine moral variation in a diverse cultural setting. We investigate the extent to which monolingual English language models contain knowledge about moral norms in different countries. We consider two levels of analysis: 1) whether language models capture fine-grained moral variation across countries over a variety of topics such as "homosexuality" and "divorce"; 2) whether language models capture cultural diversity and shared tendencies in which topics people around the globe tend to diverge or agree on in their moral judgment. We perform our analyses with two public datasets from the World Values Survey (across 55 countries) and PEW global surveys (across 40 countries) on morality. We find that pre-trained English language models predict empirical moral norms across countries worse than the English moral norms reported previously. However, fine-tuning language models on the survey data improves inference across countries at the expense of a less accurate estimate of the English moral norms. We discuss the relevance and challenges of incorporating cultural knowledge into the automated inference of moral norms.