Measuring the Effect of Influential Messages on Varying Personas
Chenkai Sun, Jinning Li, Hou Pong Chan, ChengXiang Zhai, Heng Ji
Main: Computational Social Science and Cultural Analytics Main-poster Paper
Poster Session 2: Computational Social Science and Cultural Analytics (Poster)
Conference Room: Frontenac Ballroom and Queen's Quay
Conference Time: July 10, 14:00-15:30 (EDT) (America/Toronto)
Global Time: July 10, Poster Session 2 (18:00-19:30 UTC)
Keywords:
human behavior analysis, stance detection, emotion detection and analysis, sociolinguistics, nlp tools for social analysis, quantiative analyses of news and/or social media
TLDR:
Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present...
You can open the
#paper-P959
channel in a separate window.
Abstract:
Predicting how a user responds to news events enables important applications such as allowing intelligent agents or content producers to estimate the effect on different communities and revise unreleased messages to prevent unexpected bad outcomes such as social conflict and moral injury. We present a new task, Response Forecasting on Personas for News Media, to estimate the response a persona (characterizing an individual or a group) might have upon seeing a news message. Compared to the previous efforts which only predict generic comments to news, the proposed task not only introduces personalization in the modeling but also predicts the sentiment polarity and intensity of each response. This enables more accurate and comprehensive inference on the mental state of the persona. Meanwhile, the generated sentiment dimensions make the evaluation and application more reliable. We create the first benchmark dataset, which consists of 13,357 responses to 3,847 news headlines from Twitter. We further evaluate the SOTA neural language models with our dataset. The empirical results suggest that the included persona attributes are helpful for the performance of all response dimensions. Our analysis shows that the best-performing models are capable of predicting responses that are consistent with the personas, and as a byproduct, the task formulation also enables many interesting applications in the analysis of social network groups and their opinions, such as the discovery of extreme opinion groups.